Although tarot cards were used for fortune-telling in Bologna, Italy in the 1700s, they were first widely publicized as a divination method by Alliette, also called "Etteilla", a French occultist who reversed the letters of his name and worked as a seer and card diviner shortly before the French Revolution. Etteilla designed the first esoteric Tarot deck, adding astrological attributions and "Egyptian" motifs to various cards, altering many of them from the Marseille designs, and adding divinatory meanings in text on the cards. Etteilla decks, although now eclipsed by Smith and Waite's fully-illustrated deck and Aleister Crowley's "Thoth" deck, remain available. Later, Mademoiselle Marie-Anne Le Normand popularized divination and prophecy during the reign of Napoleon I. This was due, in part, to the influence she wielded over Joséphine de Beauharnais, Napoleon's first wife. However, she did not typically use Tarot.
Interest in tarot for divination by other occultists came later, during the Hermetic Revival of the 1840s in which (among others) Victor Hugo was involved. The idea of the cards as a mystical key was further developed by Eliphas Lévi and passed to the English-speaking world by The Hermetic Order of the Golden Dawn. Lévi, not Etteilla, is considered by some to be the true founder of most contemporary schools of Tarot; his 1854 Dogme et Rituel de la Haute Magie (English title: Transcendental Magic) introduced an interpretation of the cards which related them to Cabala. While Lévi accepted Court de Gébelin's claims about an Egyptian origin of the deck symbols, he rejected Etteilla's innovations and his altered deck, and devised instead a system which related the Tarot, especially the Tarot de Marseille, to the Kabbalah and the four elements of alchemy. On the other hand, some of Etteilla's divinatory meanings for Tarot are still used by some Tarot practitioners.
Tarot became increasingly popular beginning in 1910, with the publication of the Rider-Waite-Smith Tarot, which took the step of including symbolic images related to divinatory meanings on the numeric cards. (Arthur Edward Waite had been an early member of the Hermetic Order of the Golden Dawn). In the 20th century, a huge number of different decks were created, some traditional, some vastly different. Thanks, in part, to marketing by the publisher U.S. Games Systems Inc., the Rider-Waite-Smith deck has been extremely popular in the English-speaking world beginning in the 1970s.
